LadBible Australia launches creative production studio
LadBible Australia has revealed its latest venture, LadStudios, a creative production studio with the aim of producing cross-platform content.
LabBible Australia said the studio will offer clients the ability to “publish and promote to their local audience of 11.8 million and global audience of over half a billion”.
The launch coincides with the launch of LadBible’s first feature length documentary series, The Unheard, produced with funding from Screen Australia and released on Amazon Prime Video on 29 October.
The Unheard campaign was launched by LabBible Australia earlier this year, with the aim of tackling racial injustice nationally.
Head of originals at LadBible APAC, Shahn Devendran said that evolution of screen content continues to produce new and exciting ways to connect to audiences, “but tailoring that content to the respective platform will always remain a crucial part of the equation”.
“LadStudios has a unique opportunity to create premium screen content that draws from LadBible’s vast knowledge of community insights and platform nuances, ensuring that our shows and series are bespoke to the audience and platform, whether that be for streaming, social or beyond.”
The business said that LadStudios will form part of LadBible’s growing Australian offering to clients and partners, and will create “broadcast ready” original series and formats, working with broadcasters and streaming platforms that are looking for a “360 approach” to content delivery.
LadStudios will also work with LadSocial, and the network’s in-house creative agency to create “platform-first branded entertainment opportunities” for clients and advertisers. It will also produce sponsor-friendly formats for traditional television.
Social content agency, LadSocial was launched earlier this year, with Amazon Prime Australia and V Energy ANZ as its first clients.
LadBible Australia general manager, Joseph Summers, said: “We’re very fortunate to have millions of young Australians engage with our content every day. As a result, we’ve been able to test, learn and build up an extensive understanding of what young people want to consume, on which platform, and why.”
“With the introduction of LadStudios, we’re now able to take these learnings and develop a slate of high performing originals, while at the same time allowing our partners to leverage LadStudios, and our data led approach, to authentically connect with young Australians.”
LadBible Group said it has had a “stand out year, becoming the biggest media and entertainment content creator in the US [Tubular Labs] with a global audience approaching a billion”.
It also said it has 1.6 billion engagements as a whole across 2020, with key demographics in Gen Z.
LadBible Australia was launched in 2019, and LadBible Group joined over 20 of Australia’s digital publishers last month, to form a new member association to support, connect and protect the interests of the publishers and audiences.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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