Australia Post delivers like never before via The Monkeys
Australia Post last night launched a new brand platform, “Delivering like never before” via The Monkeys.
Launching with the first major campaign from Australia Post since Christmas, the new platform highlights the shift in how Australians are living, working, sending and receiving parcels, and the role Australia Post plays in supporting them.
The new campaign is spearheaded by a 45 second TVC that follows Terry the Postie as he goes about his local route engaging with his customers including families, small business and an aspiring garage band. The spot explains the changes Australia Post has made to keep up with Australian’s changing postal habits, show casing new delivery systems, transport and the Australia Post app.
Last month Australia Post was listed on Roy Morgan’s top 20 most trusted brand list, having jumped 6 spaces up to the 11th place of Australian brands in terms of net trust score, and retaining this spot in the latest figures from May as well.
Australia Post chief marketing officer, Amber Collins, said after the challenges of COVID where Australia Post continued to provide the essential service to its customers and communities, the new campaign highlights the integral and ever-changing role Australia Post plays in delivering for Australia.
“Australians have all faced into a period of significant change at home and at work and Australia Post has changed too. During this time, we’ve invested in what we do and how we do it so we can support the future aspirations of all Australians.
“Part of that is about embracing technology to ensure we can deliver in a changing world, making sure we deliver more sustainably and continuing to bring tangible benefits to our customers and communities.
“We’ve invested $1 billion into our network, enhancing the customer experience at our Post Offices, deploying one of Australia’s largest fleet of electric delivery vehicles and we now have over four million customers using the Australia Post app to track and manage their deliveries,” said Collins.
The Monkeys were first added to the Australia Post creative roster in 2017 and have since created the postal service’s annual Christmas campaign, alongside a number of other brand campaigns.
The Monkeys chief executive officer, Paul McMillan, said: “Australia Post is on our streets every day. It’s part of the fabric of Aussie communities. Our latest campaign shows the way Australia Post is changing to help Aussies from all walks of life.”
Credits
Creative agency: The Monkeys
Media buying agency: Wavemaker
Ad well done except for disgraceful loud clear bad grammar in “real quick “. This ingrains incorrect speech in young people who are then less respected in countless situations. Job opportunities are reduced.
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