Australia Post takes Santa to the sky in 2022 Christmas campaign from The Monkeys
Australia Post has taken its 2022 Christmas campaign to the air, with the latest iteration of its ‘Spread the Merry’ platform seeing an inflatable Santa float through skies across Australia.
Created by Australia Post’s creative agency, The Monkey’s, part of Accenture Song, the campaign tells the story of an inflatable Santa who has been blown from a suburban lawn on a freewheeling airborne adventure across Australia – ‘spreading the merry’ as he flies.
The 60-second spot follows the Santa as he floats through the city skyline, across homes and highways, and across the Australian landscape to encapsulated onlookers, before finally returning home to the front lawn of an elderly woman, thanks to the help of Australia post.
Australia Post chief marketing officer, Amber Collins, said the campaign was about creating a sense of joy and demonstrating that no matter where you are, the Australia Post team and network can help reconnect you with your loved ones this Christmas.
“We could all use an added dose of merry and our new Spread the Merry campaign perfectly brings together a feeling of fun, wonder and surprise and at Australia Post we’re proud to be responsible for delivering parcels and cards full of joy right across Australia this festive season,” said Collins.
Directed by The Bobbsey Twins from Homicide, the campaign will air on broadcast television from 6 November, with supporting executions across radio and out-of-home, including a hero 3D billboard in Melbourne’s CBD from 21 November. The campaign also includes an audio described version for the visually impaired, and an Auslan version for the hearing impaired.
The Monkeys Melbourne chief creative officer, Ant Keogh, said: “This is the fourth Spread the Merry campaign we’ve made in collaboration with Australia Post, and we’re really proud of how it has come together.”
Credits:
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing Communications: Corrina Brazel
Senior Marketing Manager: Karen O’Connor
Marketing Manager: Emily Howat
Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Art Director: Ben Horewood
Copywriter: Michelle Canning
Head of Production: Romanca Mundrea
Head of Design: Raph Tamkalis
Group Content Director: Alex Ashby
Content Director: Adam Reeves
Content Manager: Ella Goldberg
Media Agency: Wavemaker
Production Company: FINCH
Director: The Bobbsey Twins from Homicide
Managing Director: Corey Esse
EP: Loren Bradley
Producer: Kat Latour
DOP: Sam Chiplin
Offline Editor: Jack Huchings / Atticus
Grade: Dave Gibson / Atticus
Online / VFX: Andy McKenna / Skirmish
Post Production EP: Amelia Bromley / Atticus
Music
Composed by Hugh Gurney
Arranged by Sonar Music
Sound Design: Squeak E Clean Studios
Sound Design: Paul Le Couteur
EP: Ceri Davis
Australia Post re the Christmas ad, who is the singer with the so smooth voice?
So far the best ad
Cheers
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