F.Y.I.

Australia represented by The Works for Global Effie Awards

The launch of Jim Beam’s Devil’s Cut brand has earned advertising agency The Works the only Australian place in the Global Effie Awards.

The announcement:

The Works has been named as the only Australasian advertising agency to make the finals of the 2013 Global Effie Awards for its work on the launch of Jim Beam’s Devil Cut brand.

The independent Sydney agency is nominated with its international partners, StrawberryFrog in the US and Germany’s Jung von Matt for the awards.

The Devil’s Cut entry is just one of nine from across the world to make the finals of the prestigious awards and will compete against brands including Coca-Cola, Nike, Smirnoff and BMW for the Grand Effie.

Considered the gold standard in effective marketing, the 2013 Global Effie Awards were judged by top communication executives from around the world at judging events held in Singapore, Mexico, London and New York.

The final judging takes place next week and the winners will be announced in New York in May.

The Global Effie nomination comes after The Works, StrawberryFrog and Jung von Matt were handed global Jim Beam duties in January after beating out competition from three international ad networks.

The three agencies have formed a joint venture partnership called FutureWorks to manage the business and have already started work on the campaign with creative teams working on it in all three countries.

Damian Pincus, creative partner at the Works said: “We’ve been working with Jim Beam for almost a decade now and this nomination demonstrates that our model of creatives actively involved in client business is delivering successful ideas that work not just locally but internationally as well.

“Our partnership with StrawberryFrog and Jung von Matt is going from strength to strength and we hope to deliver even more effective campaigns for Jim Beam in the years to come.”

The Effie nomination comes just two weeks after The Works was named AdNews Direct Agency of the Year.

The Devil’s Cut Australia TVC: https://www.youtube.com/watch?v=X3lvfGQVeLw

Source: The Works press release.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.