ASTRA has released figures showing that advertising on pay television has solid growth.
The Australian Subscription Television and Radio Association (ASTRA) today announced that Subscription TV (STV) net advertising revenues for the period 1 July to 31 December 2012 have increased by 7% from the previous corresponding period. The Ernst & Young report compiled for ASTRA found net advertising revenue of $227,711,984 for the period 1 July to 31 December 2012, with ad revenue for the full calendar year from January to December 2012 of $438,957,151 (revenue for previous calendar year of January to December 2011 was $393,638,778).
“The STV industry continues to attract increased advertising expenditure, up 7% from 2011 to 2012. Strong quality content, like the London Olympics offered over eight channels and a commitment to provide popular US programs within hours of airing has drawn the attention of viewers and advertisers. Combined with new innovations that reflect consumer content consumption habits such as Foxtel Go, for the iPad, iPhone and iPod Touch, STV is at the forefront of entertainment,” said Petra Buchanan, Chief Executive Officer for ASTRA.
Subscription TV reaches over seven million people on a weekly basis, with 200 genre specific channels ranging from documentary to lifestyle to sport.
Source: ASTRA press release