Australian Avocados poke fun at ‘millennial mortgage woes’ in first campaign by Ikon Sydney
Australian Avocados is pushing back against the notion it responsible for the younger generation’s inability to purchase housing, in a campaign which says the fruit actually makes everything better.
Everything – from breakfast, bodies, facials, health, barbecues, bowls and babies – is improved, rather than worsened, with the addition of avocados, the ad says.
The ‘Smash an Avo’ campaign forms part of a complete brand refresh for Australian Avocados, and this is the first piece of work since Ikon Sydney won the account earlier this year.
Rob Martin Murphy, ECD at Ikon, said in a statement: “The new Avos campaign reminds us how good avocados are and shows how they make absolutely everything Aussie better… well, almost everything.”
Claire Tindale-Penning, marketing manager at Hort Innovation, said the campaign has a cheeky and friendly approach.
“We think it has a little something that everyone can relate to. We’re confident it’ll help strengthen Australian Avocado’s place in Aussie culture, as well as its role as part of a happy and healthy lifestyle.”
Credits:
- CLIENT: HORT INNOVATION
- MARKETING MANAGER: Avocados: Claire Tindale-Penning
- HEAD OF MARKETING: Elisa King
- AGENCY: IKON
- CHIEF OF INTEGRATED SERVICES: Natalie Musico
- ECD: Rob Martin Murphy
- CREATIVE TEAM: Matt Smith, Dave Heytman,
- HEAD OF CREATIVE MANAGEMENT: Anna College
- SENIOR ACCOUNT DIRECTOR: Andy Morse
- MEDIA DIRECTOR: Emile Van Schalkwyk
- HEAD OF STRATEGY: Hugh McGilligan
- STRATEGY DIRECTOR: Abbie Love
- HEAD OF CONTENT: Maria Casas
- DESIGN: Jenie Johnston, Paris Giannakis (logo)
- PRODUCTION COMPANY: PHOTOPLAY
- DIRECTOR: Gary John
- SENIOR PRODUCER: Bonnie Fay
- EXECUTIVE PRODUCER: Oliver Lawrence
- DOP: Rob Marsh
- FOOD STYLIST: Janet Mitchell
- PRODUCTION DESIGNER: Alex Holmes
- WARDROBE DESIGNER: Amelia Gebler
- DIRECTOR (Recipe Content): Nino Tamburri
- POST-PRODUCTION: HOGARTH
- EXECUTIVE PRODUCER: Samantha Daley
- POST PRODUCER: Erin McGookin
- EDITOR: Joe Morris
- COLOURIST: Trish Cahill
- ONLINE EDITOR: Hugh Seville
- SOUND: NYLON STUDIOS
- SOUND DESIGN & MIX: Stuart St.Vincent Welch
Linkedin
This is why creative agencies feel safe knowing media is coming there way rather than creative going to media.
Appalling.
User ID not verified.
way to go guys. turned out great
User ID not verified.
Fun and refreshingly unpretentious. like.
User ID not verified.
With spelling, and comments, like yours I take it you’re an art director?
User ID not verified.
See an new ad like this every week… so boring.
User ID not verified.
Better than your grammar
User ID not verified.