Australian boss of metric giant ComScore to step down
The head of the Australian operation of one of the world’s biggest online measurement companies is to leave the role, Encore can reveal.
Amy Weinberger, vice president of ComScore Australia and New Zealand, was sent from the US to launch the local operation in late 2010 and is set to be replaced with a local hire.
In 2011, ComScore missed out to rival Nielsen on the tender to be the endorsed provider of online audience data by the Interactive Advertising Bureau. At the time Will Hodgman, boss of ComScore’s international operation, said that next time the tender came round, Comscore would have built local trust.
Joe Nguyen, senior VP for APAC for ComScore, told Encore in an email: “We brought Amy to Australia over two years ago to help us develop and grow the ANZ business. She has done a great job putting a team together and growing the business at an extraordinary rate.
As a former colleague, I have the highest regard for Amy’s talents and knowledge of digital media measurement and client consulting skills. She is a unique and valuable asset. Wishing her all the best. Roger