Australian boss of metric giant ComScore to step down
The head of the Australian operation of one of the world’s biggest online measurement companies is to leave the role, Encore can reveal.
Amy Weinberger, vice president of ComScore Australia and New Zealand, was sent from the US to launch the local operation in late 2010 and is set to be replaced with a local hire.
In 2011, ComScore missed out to rival Nielsen on the tender to be the endorsed provider of online audience data by the Interactive Advertising Bureau. At the time Will Hodgman, boss of ComScore’s international operation, said that next time the tender came round, Comscore would have built local trust.
Joe Nguyen, senior VP for APAC for ComScore, told Encore in an email: “We brought Amy to Australia over two years ago to help us develop and grow the ANZ business. She has done a great job putting a team together and growing the business at an extraordinary rate.
“Amy came over to Sydney on a secondment, and it has always been our strategy to eventually find a local senior executive to head the market. This is the year that we are looking to do this transition.”
Nguyen did not respond to Encore’s question on whether a hire had yet been made.
Meanwhile, Weinberger told Encore she had not ruled out staying in Australia.
She said: “I came to Sydney to learn about the Australian market and help build the ComScore brand locally.
“I’m pleased that during this time, so many Australian and New Zealand businesses have adopted the ComScore platform. I feel very proud that I was able to be the ComScore ambassador in Australia and evangelize the depth of our research capabilities.”
Asked whether she planned to stay in the local market, she said: “I’m still deciding on my path, but I definitely have fallen in love with Australia.”
Tim Burrowes
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
As a former colleague, I have the highest regard for Amy’s talents and knowledge of digital media measurement and client consulting skills. She is a unique and valuable asset. Wishing her all the best. Roger
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