Australian Payments Plus (AP+) has chosen PR agency Third Hemisphere to support its public relations.
With household brands such as BPAY, EFTPOS and PayID, AP+ operates in the public interest to build and operate Australia’s payments infrastructure.
Third Hemisphere CEO Hannah Moreno said its clients are all reimagining entire industries, or even creating whole new ones.
“We help these current and future captains of industry lead the conversation and drive national agendas, launch and scale world-changing innovation globally, and solidify the strategy and investment they need to do so,” Moreno explained.
“AP+ fits right in with its mission to build and operate payments infrastructure that is trusted by everyone in Australia.”
AP+ will join other leading finance companies in Third Hemisphere’s portfolio including listed MONEYME, The Riverside Group and DigitalX.x
The PR agency prides itself on its investment, capital raising, and capital markets communication expertise, owing to a team of entrepreneurs, founders, VCs, and investors.
Head of comms at AP+, Bruno Bouchet, said he is delighted to have Third Hemisphere on board to support its public relations.
“They bring so much experience in the payments space and have a keen understanding of our vital role in ensuring a healthy domestic payments ecosystem and building trust in payments,” he said.
“Their immediate infusion of energy and enthusiasm has been so exciting.”
Third Hemisphere was founded in 2015 with an initial focus on fintech and financial services that quickly expanded to include the broader technology and investment ecosystem.
The company has won and been a finalist for Mumbrella’s Agency of the Year in successive years.
