Australians challenged to ‘go dry’ this July with Australian Bitters
Coca-Cola Amatil’s Australian Bitters has partnered with Dry July, to help raise funds for those affected by cancer.
Now in its 10th year, Dry July – the fundraiser challenging people to go without alcohol for the month of July – has recruited Andrew Atwell, a New York based mocktail creator, who will develop and share Australian Bitters based mocktails with the public.
All participants of this year’s Dry July initiative will be able to visit Dry July venues across New South Wales, Victoria, South Australia and Queensland, if they are struggling without a drink throughout the month.
As part of Dry July, each venue will offer Australian Bitters mocktails.
Sally Byrne, marketing director for Australian Bitters said the brand is excited to be on board for another year.
“The Australian Bitters Co. team wholeheartedly supports this enormous campaign and the many thousands of Aussie heroes who embrace dry July as a wonderful opportunity to make a real difference.”
Commenting on his participation, Atwell said he will help the ‘Dry Heroes’ commit to the initiative this July.
“Australian Bitters’ natural ingredients make all the difference when creating a great tasting mocktail.
“High-end mocktails utilising the best ingredients have well and truly been embraced by NYC culture. It’s great to see Aussies embracing the trend and I’m so excited to be able to share my knowledge with them, to put to use for a great cause.”
Am I missing something? Is Australian Bitters not 45% Alcohol and therefore is only sold in stores that sell alcohol?
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