Australia’s favourite TV show, film and ad to be revealed at Mumbrella Awards
Next week’s Mumbrella Awards will hand a TV show, a film and an ad the ultimate accolade: being named the public’s favourite.
As well as the 14 jury-voted categories of the Mumbrella Awards, Mumbrella has been conducting an extensive piece of market research in order to unveil three awards decided by the public based on their favourite screen content:
- Australia’s favourite TV ad
- Australia’s favourite TV show
- Australia’s favourite film
In each case, the winner is Australian made and was on screen during the last financial year.
Mumbrella has done the work with the help of research house The Acid Test and online panel company Pure Profile. The results have been balanced to reflect the Australian population by age, gender, income and geography. The robust methodology is similar to that used to develop The Encore Score earlier this year.
A total of 91 Australian-made TV programs and 28 films were covered by the survey, which has polled around 2100 Australians.
The battle for Australia’s favourite TV ad was based on a shortlist drawn up by the Mumbrella Awards jury:
- Badjar Ogilvy – Rhonda in Bali
- BMF – Toohey’s Nocturnal Migration
- BWM – Selley’s
- Clemenger BBDO Melbourne – Bupa
- Clemenger BBDO Melbourne – Tetley
- DDB – Tourism Australia
- Monkeys – The Star
View Australia’s favourite ad contenders:
Rhonda in Bali – AAMI | Badjar Ogilvy
Nocturnal Migration – Tooheys Extra Dry | BMF
Dress – Selley’s | BWM
The Moment – Bupa | Clemenger BBDO Melbourne
Leaving – Tetley | Clemenger BBDO Melbourne
It’s Like Love – Tourism Australia | DDB Group
Loungin’ – The Star | The Monkeys
The Mumbrella Awards take place in Sydney next Thursday September 13.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
Mumbrella Awards
Preparing for the onslaught of vitriol from those who don’t win
User ID not verified.
Go Rhonda!
User ID not verified.
Jesus is that the state of Australian advertising?
User ID not verified.
Bupa and Rhonda Bali ads are what makes you hit mute or turn the TV off altogether… Is this a joke???
User ID not verified.
Haven’t seen the ‘Australia’ ad.. is that because I live outside a major city; this IS the country! Love the ad!
User ID not verified.
Rhonda is the best ad there is… it just cracks the hell out of me.
Matt, get a grip mate, of course it’s meant to be a joke.
I thought that iSelect guy with his Gold Coast team is pure ‘Gold’ that was meant to be on this list.
User ID not verified.