Bana nah nah… make those bodies sing!
…. Speaking of bananas (cause everyone from Westpac to Wrigley’s seem to be), Dr Mumbo has been getting all sentimental thinking back on the old ‘Make Those Bodies Sing’ ads aimed at encouraging families to eat more bananas.
You remember the one – there were lots of kids running around outside before the days of the Wii and Xbox.
Then 14 years later an updated TV ad was launched featuring all those kids grown up and still eating lots of bananas (Dr Mumbo is a particular fan of Kelsea and her excessive nodding).
Apparently the ads are back, through Horticulture Australia which now represents the banana industry, with the same ‘bana nah nah, make those bodies sing’ jingle.
But it’s been slightly tweaked to ‘make your body sing’ to widen its target to now include 18 to 39 year olds.
Dr Mumbo just wonders, how much does a kilo of bananas go for these days?
Any thoughts Westpac?
Didn’t occur to me at the time, but was this a world-first for ‘longitudinal advertising’?
seven-up, shmeven-up.
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Thanks for the pick up Dr. M! If you do get sentimental enough feel free to become a fan on http://www.facebook.com/AustralianBananas – we won’t try to sell you a mortgage, just info about nature’s energy snack!
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