Bauer Media joins campaign against ‘unfair and discriminatory’ tampon tax

Bauer Media has launched a campaign to rally against taxes placed on gender-specific goods and services including tampons, pads and sanitary items.

Created by Bauer Media’s Story54, the ‘No Gender Selective Tax’ campaign features black and white profile images of both men and women describing why being taxed for being a woman should end.

One of the posters in the campaign

“I love having my period and paying tax on it, said no woman ever,” one poster reads.

“Would you support a once-a-month bloke tax?” another asks.

The campaign is running across 36 of Bauer Media’s brands including Elle, The Australian Woman’s Weekly, Cosmopolitan and Woman’s Day, to encourage people to sign the petition.

Paul Dykzeul, Bauer Media CEO, said in a statement: “For well over half a century our brands have been forceful advocates for women’s issues and have played a significant role in promoting political, social and cultural change.

“We intend to use our influential voice to make a change to our tax system that should have been made years ago.”

The campaign will run across Bauer Media’s print, digital and social media channels

Fiorella Di Santo, general manager of publishing of fashion, luxury, food and home, added: “This isn’t just about women, it’s about equity and fairness. The GST on sanitary products is effectively a tax on being female. It’s unfair and discriminatory and has to go.”

The campaign will run across Bauer Media’s print, digital and social media channels.


  • Creative Directors: Simon Collins, Collins Gartrell; Clare Catt and Jane Waterhouse, Bauer Media.
  • Art Direction: Zoe Mckenzie, Bauer Media.
  • Campaign Directors: Claudine Hall and Kate Althans, Bauer Media.

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