Royal Far West children’s health scheme has demonstrated how it connects children living in rural and remote areas of Australia to the rest of the country in a new campaign promoting its rebrand.
Created by The Hallway, the television campaign features a little boy running a tin can telephone all the way through Australia, which he uses to see if anyone can hear him.
Tin Can Telephone aims to encourage people to donate to Royal Far West, who are aiming to support over 15,000 families a day by 2020.
Established in 1924, the charity provides health, education and disability services to regional and remote families.
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“There are so many facets to the amazing work that Royal Far West does,” Simone Lee, The Hallway’s ECD, said.
Jacqui Emery, business director at Royal Far West, added: “Our brand identity is now a fitting expression of the forward thinking organisation that we are, and Tin Can Telephone is a powerful filmic vehicle for our story.”
The campaign will roll out across print, social, online and TV.
Credits:
- Client Lead: Jacqui Emery
- ECD & Director: Simon Lee
- Producer: Carolyn Starkey
- Strategy Director: Matt Rawnsley
- Senior Account Director: Annabelle Pocock
- Copywriter: Jess Thompson
- Art Director: Jess Steel
- DOP: James Brown
- Editor: Adrian Barac
- Composer: Justin Shave – Uncanny Valley
- Sound Design: Matt Perrott – Uncanny Valley
- Colour Grade: Billy Wychgel – White Chocolate