Boy connects to Australia via a tin can telephone in Royal Far West rebrand campaign
Royal Far West children’s health scheme has demonstrated how it connects children living in rural and remote areas of Australia to the rest of the country in a new campaign promoting its rebrand.
Created by The Hallway, the television campaign features a little boy running a tin can telephone all the way through Australia, which he uses to see if anyone can hear him.
Tin Can Telephone aims to encourage people to donate to Royal Far West, who are aiming to support over 15,000 families a day by 2020.
Established in 1924, the charity provides health, education and disability services to regional and remote families.
“There are so many facets to the amazing work that Royal Far West does,” Simone Lee, The Hallway’s ECD, said.
Jacqui Emery, business director at Royal Far West, added: “Our brand identity is now a fitting expression of the forward thinking organisation that we are, and Tin Can Telephone is a powerful filmic vehicle for our story.”
The campaign will roll out across print, social, online and TV.
Credits:
- Client Lead: Jacqui Emery
- ECD & Director: Simon Lee
- Producer: Carolyn Starkey
- Strategy Director: Matt Rawnsley
- Senior Account Director: Annabelle Pocock
- Copywriter: Jess Thompson
- Art Director: Jess Steel
- DOP: James Brown
- Editor: Adrian Barac
- Composer: Justin Shave – Uncanny Valley
- Sound Design: Matt Perrott – Uncanny Valley
- Colour Grade: Billy Wychgel – White Chocolate
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
I know fibre to node had made things worse for the NBN however, is it really that bad in the bush?
User ID not verified.
The scarcity of basic services for kids development needs in regional Australia is a scandal. Fabulous that this organisation is raising this issue. I’m donating today.
User ID not verified.
Hi there
Thanks for your fabulous generosity and supportive comment. Really appreciate any and all support you can muster – the kids of rural Australia are so important to all of us – they grow up to be the farmers of the future!! Lindsay CEO RFW
User ID not verified.