BBC Global News and Taboola form content recommendation partnership
BBC Global News has announced a partnership with Taboola, as its exclusive content recommendations provider.
Taboola’s services will be integrated into BBC’s global coverage in all markets outside the UK, where the publisher is commercially funded.
In a statement, Taboola said the deal will see BBC Global News use Taboola products across its news and sport sites, in order to drive revenue, while also allowing the BBC to maintain its user experience.