BCM wins the digital and performance marketing account for Travel Associates
BCM Group has been appointed the digital and performance agency of record for travel advisors, Travel Associates, following a competitive pitch.
General manager of brand and marketing at Travel Associates, Anna Burgdorf, said BCM rose the challenge in the pitch.
BCM will be responsible for Travel Associates’ digital and performance marketing
“The travel industry is incredibly fast-paced and competitive, and clients are looking for the best possible service when it comes to designing their leisure travel. It’s essential for our boutique brand to connect with clients through the right channels, at the right time, ensuring their journey is seamless from first contact to booking their next amazing travel experience.
“The team at BCM understood, and rose to, the challenge we set out to reach premium travellers,” Burgdorf said.
Phil McDonald, BCM Group managing director and partner, said: “The team at Travel Associates made it clear from the outset that they wanted to find new, innovative ways to connect with the premium traveller and build on their extremely loyal customer base. It was the perfect opportunity for us to bring our unique approach to data analytics, smart integrated planning, and optimised digital media and content.”
The appointment is effective this month.
Travel Associates is Mumbrella’s Travel Marketing Team of the Year.
