Being Lara Bingle sheds 300,000 viewers on last week

Being Lara Bingle took a big hit in the ratings last night, down 300,000 viewers on last week, as it struggled to cope with competition from the Olympics.

The reality show about the Australian model last week took 768,000 across the five city metro markets, but last night dropped to 463,000, according to preliminary ratings from OzTam.

The result is almost 200,000 down on its previous worst result of 650,000 in mid-July.

In its time slot Being Lara Bingle was third behind the Olympics and Seven’s Once Upon A Time on 807,000, which last week took 855,000, to see a drop of less than 50,000 in the face of the games.

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