Dr Mumbo

Best & Less & watermelons

While Dr Mumbo welcomes any brand that makes an effort to diversify away from a relentless sea of white faces on their advertising, Dr Mumbo is a little surprised to see the cover of the new Best & Less catalogue currently being distributed across Australia.

Given the stereotype around black people and watermelons, is this cover shot really ideal?

best and less


As Dr Mumbo’s informant puts it to him: “Arguably the most insensitive imagery on a retail catalogue possible, and B&L has an American CEO. What were they thinking??”

Source: Wikipedia

Source: Wikipedia, 1909 postcard



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