Big W launches new Home Living campaign via M&C Saatchi
Big W has launched its latest Home Living campaign in partnership with M&C Saatchi.
The campaign stars a family schnauzer – who happens to be German – as he follows his owners around the home to provide his tick of approval on new homewares items from Big W.
Other assets:
Across four 15 second films, the campaign captures Big W’s dining, bedding, decor and small kitchen appliance ranges. The creative depicts how the smallest additions can help juggling families enjoy their home space at the end of a big day.
The work is also the first to spotlight the retailer’s new in-house designed Opennook homewares brand.
Brendan Donnelly, creative director at M&C Saatchi said: “Everyone has their own opinion when it comes to styling the home, even the beloved family pet, in this case a design-critic schnauzer. Our goal was to showcase the quality and affordability of BIG W’s Home Living range while injecting a humorous element into our storytelling.”
Vanessa Rowed, marketing director at BIG W added: “The introduction of our locally designed and exclusive Openook brand is an exciting step forward for BIG W. We know families are looking for more affordable ways to breathe new life into their homes, whether by adding a key statement piece, small décor touches, or a complete room refresh. Openook is for every corner of your home, supporting our mission to provide great value everyday with trusted quality and on-trend products.”
BIG W’s Home Living campaign rolls out across TV, OOH, radio, OLV, digital display, in-store, social, PR, influencer marketing and owned channels.
Credits:
BIG W
Marketing Director: Vanessa Rowed
Head of Marketing, Brand & Strategy: Claire West
Senior Marketing Manager Category Marketing: Sally McLean
Marketing Manager Home Living: Jana Karatasas
Creative Agency: M&C Saatchi Sydney
CCO: Cam Blackley
National Executive Creative Director: Emma Robbins
Creative Director: Brendan Donnelly
Group Strategy Director: Vanessa Graham
Senior Strategist: Amy Grant
Copywriter: Claire Kirby
Senior Copywriter: Michael Harris
Art Director: Jake Rowland
Lead Print Producer: Greg Hyslop
Senior TV Producer: Simone Greentree
Group Head: Ben Greenslade
Senior Account Director: Adelaide Hinton
Senior Account Manager: Dorian Lagarrigue
Production:
Film: Goodoil
Director: Tim Green
Producer: Catherine Warner
Stills: Photoplay
Photographer: Nick Bowers
Executive Producer: Ross Colebatch
Media Agency: Carat, Woolies X
PR Agency: Red Havas
These’s are the best adds ever…. just love it!!!
Love it!
Just love the new Big W adverts with the dog and it’s response to cats! Fun and makes me smile ? I usually mute the adverts, not these