Blundstone traces its boots throughout history for 150th anniversary

Blundstone is marking its 150th birthday with a new campaign that traces wearers of its boots throughout history.

In July last year, Blundstone appointed BMF to its creative account and immediately tasked it with developing the anniversary campaign.

The campaign film is backed by an original composition from Tasmanian composer Saxon Hornett, and performed by the Tasmanian Symphony Orchestra.

The 70 second hero film, ‘Tough boots to fill’, will be followed by 30 second spots which will roll out throughout the year, featuring individual stories of Blundstone boot wearers, including Botswanan conservationist Tempe Adams, Australian endurance cyclist Brett Bellchambers, Aussie dance troupe Tap Dogs and Tasmanian motorcyclist Katie Abdilla.

Steven Gunn, CEO of Blundstone, said: “As we acknowledge our 150th anniversary, we look back at our history as a constant source of inspiration for the future. We’ve got something in our makeup that makes people stick with us. We’re proud of our history, but it is the stories of the people that wear our boots that really drives us forward.”

The campaign has launched in Australia in time for the winter season. It will roll out overseas in time for their peak seasons. A range of commemorative boots has also been released.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.