BMF appoints head of ‘marketing sciences’
Ad agency BMF has appointed a head of marketing sciences in what it says is an industry first.
From left: Simon McCrudden, Christina Aventi, Rob Chandler, Gareth Cooper
The announcement:
BMF have made their first senior moves since Jeremy Nicholas became CEO two months ago.
With the drive to make BMF a globally influential creative company, the agency has reshuffled the leadership of the fourteen strong planning department, and introduced a new role – Head of Marketing Sciences.
After 6 years with the company, Christina Aventi has been promoted to Planning Director. Aventi, a multi-award winning Planner, well known in the industry and instrumental in the Agency culture, is charged with running key clients as well as internal initiatives.
Rob Chandler has been appointed to a newly created role, Head Of Marketing Sciences – the first role of its kind for an Australian agency. Chandler, previously Data Planning Director, will continue to be the strategic lead on the Commonwealth Bank planning team. He is also charged with developing the Agencyʼs data analytics offer, building world-class expertise in marketing sciences and fostering stronger relationships with academia.
Gareth Cooper has been promoted to Head of Planning, to make sure all the stuff gets done. “Coming up through Channel Planning means that Iʼm only interested in the best solution, free of channel prejudice. We believe this has served the work well. We have a great depth and strength in planning at BMF and the team are well up for new opportunities.” Cooper will also sit on the Leadership Team, charged with bringing the vision to fruition.
Simon McCrudden completes the quartet of planning leadership at BMF and continues his role as planning director. McCrudden joined BMF from Wieden & Kennedy, London three years ago.
Source: BMF press release
So they’re calling their Analytics guy the Science guy and claiming it as an agency first?
Whatever…
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Cool if he gets to wear a white coat.
Love a bit of HR meets PR
Congrats to all on their new posts
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Big woop.
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About time! Another digital agencies starting to see the light off the back of Hothouse’s announcement yesterday. Finally, I can slow the beating of my head against the wall with agencies who just don’t get it.
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Will Scully-Power
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Datarati
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*YAWN*
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I do hope this doesn’t inadvertently further promote the misconception that statistics = science.
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