BMF, Tourism Tasmania, Journey Beyond and Town Square set for Travel Marketing Summit

The Mumbrella Travel Marketing Summit lineup is taking flight with the next wave of sessions announced featuring Tourism Tasmania, BMF, Journey Beyond, and Town Square.

The program serves to examine the latest industry trends, debate the biggest talking points, and showcase category-defining work that truly cuts through. The summit, and awards take place on 28 August at Crown Sydney.

(L-R): Lindene Cleary – chief marketing officer, Tourism Tasmania; David Fraser – executive creative director, BMF

The latest confirmed session will go behind-the-scenes on Tourism Tasmania’s enduring Come Down For Air brand platform, make the case for long-form ideas and spotlight why thoughtful risk-taking is critical in creating distinctive work that lasts.

Chief marketing officer Lindene Cleary will team up with BMF’s executive creative director David Fraser, to reveal the prerequisites necessary for producing commercially effective work that’s grounded in emotional truth.

There’ll be a plethora of insights and perspectives on offer, guaranteed to challenge status quo thinking.

(L-R): Justine Lally – executive GM – marketing & product at Journey Beyond; Brendan Day – executive creative director at Town Square

One of travel marketing’s biggest challenges is creating desire for a place people can’t get to right now. Whether it’s halfway around the world, or deep in Australia’s Red Centre, the goal remains the same: to turn passive audiences into emotionally invested ones, even before a bag has been packed.

The next confirmed session will go under the hood on one of the year’s most ambitious travel activations – The Ghan.

Join Justine Lally, executive GM – marketing and product, at Journey Beyond, and Brendan Day, executive creative director at Town Square, as they reveal how they stopped more than 1.1 million people in their tracks with an immersive activation that transported city-goers through Australia’s stunning outback landscapes … without ever leaving Melbourne.

(L-R): Erik de Roos – executive director, marketing, South Australian Tourism Commission; Marianthi Livaditis – GM, marketing and creative services, South Australian Tourism Commission; Sara King –  GM of purpose, Intrepid Travel; Stuart Wragg – MD, Salterbaxter

Speakers already confirmed on the agenda include South Australian Tourism Commission’s executive director marketing and GM marketing and creative services Erik de Roos and Marianthi Livaditis; Intrepid Travel’s GM of purpose Sara King; and Salterbaxter’s MD Stuart Wragg.

Emma Campbell – sector marketing director, Department of Culture and Tourism

Plus, Emma Campbell, the sector marketing director for Abu Dhabi’s Department of Culture and Tourism, will also be making the 13-hour flight to Sydney to reveal all the art and science tactics behind Abu Dhabi stepping into the spotlight as a destination.

Enthral – PR Agency of the Year – Travel at the 2024 Mumbrella Travel Marketing Awards

The deadline for first entries for Mumbrella’s Travel Marketing Awards is June 13. This annual event honours the most impactful and creative marketing campaigns, initiatives, standout teams and strategies that have set new benchmarks in the travel space.

There are 13 categories up for grabs across campaigns, social, publications, partnerships and PR.

Earlybird tickets for the summit close July 18.

For any Mumbrella Travel Marketing Summit and Awards enquiries, please email events@mumbrella.com.au.

Got a tip?

topics 2025 Mumbrellla Travel Marketing Awards Abu Dhabi BMF Department of Culture and Tourism Intrepid Travel Journey Beyond Mumbrella Travel Marketing Awards Mumbrella Travel Marketing Summit 2025 Salterbaxter South Australian Tourism Commission Tourism Tasmania Town Square Travel Marketing Awards 2025 Travel Marketing Summit

Share Tweet Share

Have your say

Login with:

Continue with LinkedIn

or

Comment anonymously

Your comment will be marked as unverified

Name

Comment

Δ