Bohemia takes $22.5m Vodafone buying business from Ikon

Alex Hayes

December 13, 2013 9:44

Vodafone ‘Kidults’

Independent media agency Bohemia has taken the rest of the Vodafone business from Ikon Communications which has held the account for nine years, Mumbrella can reveal.

The move sees Bohemia, run by former Ikon staffers Brett Dawson and Chris Christofi, seal the buying side of the business estimated to be worth $22.5m last year and after landing the strategy side of the business in 2012.

Vodafone has also “reshuffled” its creative roster dropping OgilvyOne from its customer communication strategy role, but retaining Ogilvy & Mather, which created the ‘Kidults’ campaign in September in a bid to reinvigorate Vodafone, as its lead agency.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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3 COMMENTS

Right... 13 Dec 13

Well if the boys weren’t already off the IKON Christmas Card List before, they sure as fuck are now.

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Wot 13 Dec 13

I thought they only spent $18m?

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Nic Christensen 13 Dec 13

Hi Wot,

We’ve since clarified the $45m dollar figure with Nielsen and been told it was for two years. According to them it was Nov 2011 – Oct 2012 = $26.8M and Nov 2012 – Oct 2013 = $22.5M. We have updated the story.

Cheers

Nic – Mumbrella