Brisbane North PHN wants to help people ‘find the reasons to stay’ in suicide prevention campaign
Creative agency New World Order has created a digital campaign for Brisbane North PHN, joining the fight against suicide.
The campaign seeks to help people find ‘reasons to stay’ by stimulating conversations that encourage those suffering to talk to someone who can help.
New World Order looked to the lived experience of suicide survivors and experts in suicide prevention to inform the campaign. The ads will push traffic to the campaign website reasonstostay.com.au.
New Word Order creative director, Scott Oxford, said: “We’ve reached a point where almost all of us have been touched somehow by suicide, and the heartbreaking question keeps getting asked – what could we have done differently? There’s no real answer to that, but there are things we can all do now to help prevent suicide form happening.
“This campaign is in support of the brilliant work Brisbane North PHN are doing in their region, but their heart, and ours, is to see this campaign spread far beyond the boundaries of their region and make a difference to the lives of people everywhere.”
“It’s definitely one of those campaign we can all agree on – and sharing it can make the difference in someone’s life,” Oxford said.
If you need urgent help, please contact:
Lifeline 13 11 14 www.lifeline.org.au
Suicide Call Back Service 1300 659 467 www.suicidecallbackservice.org.au
MensLine Australia 1300 789 978 www.mensline.org.au
Beyond Blue 1300 224 636 www.beyondblue.org.au
Thanks for the coverage of our new campaign. Please note that your headline and lead paragraph incorrectly refers to us as ‘Brisbane Health PHN’. We are Brisbane North PHN.
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Hi Simon,
Thanks for your comment – this has been fixed.
Hannah Blackiston – Mumbrella
Thanks Hannah, you are way too efficient 🙂
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It’s excellent to see so many organisations inspiring safe conversations around the issue of suicide. We’ve been recording a series of podcasts for Lifeline, Holding onto Hope, in which suicide survivors talk about what happened to make them feel so desperate and how they’ve found hope and a reason to stay.
It’s estimated that at least 60,000 Australians a year attempt suicide and everyone we’ve interviewed has said the same thing: “I didn’t want to die. I just wanted my pain to end.”
There is no single solution but there’s no doubt that equipping people to have the conversation can help.
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Great campaign NWO. You’re Doing Good while Doing Good.
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