Brownlow Medal pulls 983,000 to help Seven win the night

Seven’s broadcast of the 2014 Brownlow Medal ceremony saw 983,000 metro viewers tune in on its main channel to see West Coast Eagles midfielder Matt Priddis take out the AFL’s top award.

The result was a strong performance in the 8.30 slot given Seven chose to only show the awards ceremony on its main channel in the AFL heartland cities of Melbourne (which had 582,000), Adelaide (180,000) and Perth (177,000). In Brisbane and Sydney the ceremony was broadcast on multichannel 7Mate where it drew 36,000 and 30,000 viewers respectively, while another 286,000 watched on Foxtel’s Fox Footy.

According to Oztam, a red carpet Brownlow special also drew 670,000 viewers in in the 7.30pm slot in Melbourne, Adelaide and Perth.

The sustained prime time audience helped Seven win the night with a 28.4 per cent share on its main channel across the metro markets (compared with 20.6 per cent for Nine), this is despite Nine’s The Block: Glasshouse pulling the largest individual audience of the night with 1.327m viewers turning on for the reality renovation show, which won the 7.30pm slot. 

However, Nine was weakened in the 8.30pm slot with only 670,000 viewers watching Big Brother, as the network chose to send last year’s winner Tim Dormer into the house in a move that has been described as an attempt by the network to shake things up and cause some conflict.

In the news stakes Nine News comprehensively beat Seven News with 1.133m to 983,000 in the 6pm slot, falling to an audience of 1.082m for Nine in the 6.30pm slot and 813,000 for Seven.

The ABC performed strongly last night with a 13.5 per cent share  on its main channel on the back of its news bulletin which drew 800,000, Australian Story which had 775,000 and a Four Corners episode on surrogacy drew 629,000 viewers.

Network Ten had a 9.8 per cent share on its main channel with the simulcast of Family Feud giving the network its best performance of the night with 597,000 viewers across Ten, One and Eleven.

In terms of total audience share Seven was buoyed by solid performers across both its main channel and multichannels with the network recording an 36.6 per cent share. Nine had a 26.5 per cent share and Ten 14.5 per cent share.

Nic Christensen  

Top 15 programs
1 THE BLOCK GLASSHOUSE Network 9 1,327,000
2 NINE NEWS Network 9 1,133,000
3 NINE NEWS 6:30 Network 9 1,082,000
4 SEVEN NEWS Network 7 983,000
5 A CURRENT AFFAIR Network 9 965,000
6 2014 BROWNLOW MEDAL Network 7 939,000
7 SEVEN NEWS / TODAY TONIGHT Network 7 813,000
8 ABC NEWS UPDATE  Network ABC1 800,000
9 ABC NEWS Network ABC1 795,000
10 7.30 Network ABC1 778,000
11 AUSTRALIAN STORY-EV Network ABC1 775,000
12 HOME AND AWAY Network 7 712,000
13 BIG BROTHER  Network 9 670,000
15 FOUR CORNERS Network ABC1 629,000

Audience share
Network 7 28.4%
Network 9 20.6%
Network ABC1 13.5%
Network TEN 9.8%
Network 7TWO 5.2%
Network GO! 3.8%
Network SBS ONE 3.3%
Network 7mate 3.0%
Network ELEVEN 2.5%
Network ONE 2.1%
Network Gem 2.1%
Network ABC2 2.6%
Network SBS 2 1.4%
Network ABC3 0.6%
Network ABC News 24 0.9%
Network NITV 0.1%

Total audience share
Network 7 TTL 36.6%
Network 9 TTL 26.5%
Network ABC TTL 17.6%
Network TEN TTL 14.5%
Network SBS TTL 4.8%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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