Brownlow Medal pulls 983,000 to help Seven win the night

September 23, 2014 10:28

Seven’s broadcast of the 2014 Brownlow Medal ceremony saw 983,000 metro viewers tune in on its main channel to see West Coast Eagles midfielder Matt Priddis take out the AFL’s top award.

The result was a strong performance in the 8.30 slot given Seven chose to only show the awards ceremony on its main channel in the AFL heartland cities of Melbourne (which had 582,000), Adelaide (180,000) and Perth (177,000). In Brisbane and Sydney the ceremony was broadcast on multichannel 7Mate where it drew 36,000 and 30,000 viewers respectively, while another 286,000 watched on Foxtel’s Fox Footy.

According to Oztam, a red carpet Brownlow special also drew 670,000 viewers in in the 7.30pm slot in Melbourne, Adelaide and Perth.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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4 COMMENTS

easygoing777 23 Sep 14

So the Brownlow attracted 900000 viewers in the AFL rusted on states, but ho hum figures in the Northern States,then you chuck in Foxtel are you trying to suggest that that figure is the Northern states alone?

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Alex Hayes 23 Sep 14

Hi easygoing,

Thanks for the comment.

As Fox Footy is a national station that number is for the five metro markets surveyed by OzTam for these figures – we don’t get a breakdown of how many viewers were watching in each city for pay-TV.

So it’s likely a large number of those would be from the ‘heartland’ cities.

Cheers,

Alex – editor, Mumbrella

Big Fella 23 Sep 14

BB getting weaker by the minute….if last year’s winner can’t pull a number – what change has it got?
Nine needs to wake up & realise that its a worn out format suffering from bad casting of predictable stereotypes.
I’m done with it……& so too is the audience.

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Steve 23 Sep 14

I don’t watch it big fella

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