Tourism New Zealand offers five adventure sports in one day in new push via Whybin\TBWA Sydney

The latest campaign for Tourism New Zealand offers what it claims to be a “world first adventure sports tourism product”, giving visitors the chance to try five adrenaline sports in one day in its new 5X1NZ campaign, Mumbrella can reveal.

A stylish new web video, created by Whybin\TBWA Sydney and Eleven PR, shows extreme athlete Chuck Berry parachute from a helicopter, then snowboard and mountain bike down a mountain, before completing a bungy jump from a bridge and then having a jetboat ride.

It was shot as one continuous sequence by film director Justin McMillan in a single hour, and the campaign is being run in partnership with STA Travel.

Kevin Bowler from Tourism New Zealand said: “Last year we had over 500,000 young travellers to New Zealand.  People come here because they know they’ll have a life experience worth remembering and because there’s so much to do in such a small space that their trips will be packed full of memories.

“The 5X1NZ is just one more thing to add to people’s bucket list of things to do whilst they’re here.”

Adam Lee, group head, Whybin\TBWA Sydney commented: “The 5x1NZ is a great concept for two reasons; it makes people wonder and talk about what it must be like to do all five sports in a single day and it demonstrates how many amazing things you can do in New Zealand in such a small area.  The film isn’t just sharable, it’s motivating too.”5X1NZ YouTube film:

  • Client: Tourism New Zealand
  • Advertising agency: Whybin\TBWA\ Sydney
  • PR Agency: Eleven PR
  • Director: Justin McMillan
  • Talent: Chuck Berry

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