Aliens’ future unclear as Budget Direct pitches creative account

budget directBudget Direct has put its creative account out for pitch, although the brand is remaining cagey on the future for animated alien brand ambassadors Zeek and Zia, Mumbrella can reveal.

The Brisbane-based insurer currently works with animation house Liquid Animation, also based in Brisbane, while strategic brand and design company Hulsboch has worked on the brand’s design and logo work in the past.

A spokesperson confirmed the pitch to Mumbrella, adding: “Budget Direct, keen to expand on the significant momentum it’s currently experiencing from the Alien campaign, has embarked on a closed tender process to find an external creative partner.

“The aliens have been an amazing success and we are looking to expand upon that success with this tender.”

Mumbrella understands the insurer has narrowed the pitch down to three agencies, with the brand seeking an agency known for making big and memorable TV campaigns.

Budget Direct said it is not specifically seeking an agency located in Brisbane.

“The tender process is expected to close by the end of July,” the spokesperson said.

In August last year, the brand retired quirky couple Michelle and Michael famous for the “Boojay, Boojay” ads, in favour of animated aliens Zeek and Zia.

The aliens have featured in a number of campaigns rolled out since, including one which saw Zeek give humans advice on insurance, Zeek discovering wearable technology and Zeek focusing on safety with an orange car.

While the campaign has been greeted with much criticism in the creative world, the brand says it has been a success with the public.

Miranda Ward


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