Budget Direct launches Mother’s Day iteration of Insurance Solved campaign
Budget Direct has launched its third major ad in six months, celebrating Mother’s Day in a new spot from creative agency of record, 303 MullenLowe.
Titled ‘Bath Bubble Trouble’, the campaign is the latest iteration of the brand’s ‘Insurance Solved’ platform, featuring the aftermath of a dodgy bath bomb purchased from a Mother’s Day stall.
Other recent spots to launch as part of the series include the ‘Blown Away’ spot in January, and ‘Trolley Trouble’ in October 2022.
303 MullenLowe managing director Joanna Gray said: “The distinct and humorous storytelling style of Budget Direct campaigns continues to engage Australian audiences in the right way, and has become a mainstay of the brand. We’re proud to unveil this next episode, which we hope will continue to keep Budget Direct’s products top of mind and heart.”
Jonathan Kerr, chief growth officer at Budget Direct added: “Budget Direct Insurance Solved is all about being taking care of when the unpredictable happens. In turn we have found great success in bringing our proposition to life in an unpredictable and engaging way. ‘Bath Bubble Trouble’ celebrates that approach in dramatic style while highlighting the outstanding value and protection offered via our Sum Insured Safeguard option, available in Budget Direct’s multi-award winning Home Insurance.”
The campaign launches across TV, cinema, online, radio, OOH and more.
Credits:
Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
Associate Director, Marketing, Media & Acquisition, Growth Ops – Tom Johns
303 MullenLowe
Chief Creative Officer – Bart Pawlak
Creative Director / Head of Art – Adam Whitehead
Senior Copywriter – Craig Merrett
Senior Art Director – Zac Goldberg
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Broadcast – Honae MacNiell
Production Partners
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
Director (2nd unit) – Dave Wood
DOP – Danny Ruhlmann
DOP (2nd unit) – Jason White
Executive Producers – Sam Long / Johnnie Frankel
Producer – Catherine Warner
Editor – Mark Burnett @The Editors
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Producer – Haylee Poppi
Sound Designer – Timothy Bridge & Andy Stewart
Stills Photographer – Jamie Macfadyen, LOUIS & CO
Retouching – Limehouse
303 MullenLowe is part of Attivo, a marketing services consultancy with offices across Australia and New Zealand.
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