Budget Direct launches Mother’s Day iteration of Insurance Solved campaign

Budget Direct has launched its third major ad in six months, celebrating Mother’s Day in a new spot from creative agency of record, 303 MullenLowe.

Titled ‘Bath Bubble Trouble’, the campaign is the latest iteration of the brand’s ‘Insurance Solved’ platform, featuring the aftermath of a dodgy bath bomb purchased from a Mother’s Day stall.

Other recent spots to launch as part of the series include the ‘Blown Away’ spot in January, and ‘Trolley Trouble’ in October 2022.

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