Shopping trolley goes rogue in latest Budget Direct work via 303 MullenLowe
Budget Direct has launched the latest instalment of its ‘Insurance Solved’ integrated campaign via 303 MullenLowe, which sees the return of mainstays ‘Sarge’, ‘Jacs’ and ‘Chief’.
The iteration is the first in a set of new ads focused on key benefits of Budget Direct’s insurance policies and cost savings. In the 45-second spot, ‘Sarge’, ‘Jacs’ and ‘Chief’ appear at the scene of a local shopping centre to reassure a customer whose trolley is exhibiting some rogue behaviour.
The work will launch this week across channels including TV, BVOD, cinema, OOH, radio, and online. It also includes a new sonic branding developed by Resonance.
Jonathan Kerr, chief growth officer at Budget Direct said the brand opted to build on the ‘Insurance Solved’ platform due to its strong consumer feedback and Budget Direct’s growth.
“Market research confirmed that Australians love the cinematic exploits of ‘Sarge and Jacs’ and have developed great affection for ‘Chief’, Sarge’s four-legged sidekick,” Kerr explained. “This support shows in the performance of Budget Direct, so it’s an approach we were eager to reprise and optimise even further.”
303 managing director Joanna Gray, added: “This is the first instalment in a series of typically colourful spots, that see Budget Direct double-down on a commercially successful approach. The Insurance Solved platform has been delivering consistent growth for Budget Direct for four years now, we’re proud of the longevity of the platform and look forward to continued success with the next part of this campaign.”
The last instalment of ‘Insurance Solved’ was released in 2021.
Credits
Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
Associate Director, Marketing, Media & Acquisition, Growth Ops – Tom Johns
303 MullenLowe
Executive Creative Director – Bart Pawlak
Creative Director / Head of Art – Adam Whitehead
Art Director – Zac Goldberg
Copywriter – Craig Merrett
Managing Director – Joanna Gray
Client Services Director – Jen Gledhill
Group Business Director – Ben Glasson
Head of Strategy – John Linton
Senior Broadcast Producer – Honae MacNiell
Production Partners
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
Director (2nd unit) – Dave Wood
DOP – Danny Ruhlmann
DOP (2nd unit) – Jason White
Executive Producers – Sam Long / Johnnie Frankel
Producer – Catherine Warner
Editor – Mark Burnett @The Editors
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Jamie Macfadyen, LOUIS & CO
Retouching – Limehouse
Sonic Branding – Resonance
Creative Director & Founder – Ralph Van Djik
Creative Director & Founder – Ramesh Sathiah
Sonic Strategist – Dom Burnham
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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