Bundaberg Brewed Drinks coaxes founder onto screens for global 50 year anniversary campaign

November 24, 2018 10:32

Bundaberg Brewed Drinks is celebrating 50 years of making its iconic ginger beer in a campaign that features the company’s founder and master brewer, Cliff Fleming, for the first time.

The global campaign, created by BCM, tells the company’s story and its links to the regional Queensland town. It launches in Australia this Sunday across large format outdoor, digital, and cinema.

BCM has held the Bundaberg Brewed Drinks account since 2013 with their first campaign that year featuring a fictional master brewer.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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5 COMMENTS

Joanne Magoffin 24 Nov 18

Great story, a truely great marketing campaign, well done Penny Glasson.

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Very impressed 26 Nov 18

What a cutie! Masterstroke.

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teary 26 Nov 18

Aww … this actually made me a little emotional :’)

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Terry and Marion Long. 30 Nov 18

Well Cliff, not before time! It’s a true brew blue! And doing well in the UK and rest of the world. Congratulations on 50 years of brewing.
We are so proud and thankfully to have worked with you for so many years.

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RUSSELL B MINKIE 6 Dec 18

I and my team are very proud in being trusted to delivery your products around the world .. It’s all about being part of the BBD family and that unique feeling …

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