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Crisitunity!
Definitely opportunist. Generous would be 3 months free.
Ouch! Hope they are equipped with a good social media crisis strategy.
I so want to add some fine-print … “Fire-damaged goods excepted”.
Sadly – based on the terrible intensity of the fire – I don’t think the people who lost their houses have much left to store. Maybe Storage King could store their opportunism in their empty units instead?
Paul – if that’s a reference to The Bugle podcast, you win the comment section. 🙂
@Gavin
I think you mean “Catastrotunity”?
Gavin, it was a Simpsons reference.