Australia’s most celebrated magazine editor Ita Buttrose is to join a new mid morning panel show on Ten.
From left: McLennan, Buttrose and Boland
Buttrose, currently Australian of the year, launched Cleo magazine and edited Australian Women’s Weekly during some of its most succesful years.
The announcement is the first official confirmation that Ten is planning both a new breakfast and mid-morning lineup under director of morning television Adam Boland.
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CEO Hamish McLennan said in the announcement: “Like all Australians, I have long admired Ita Buttrose’s remarkable contribution to our country, through her publishing and media career and her vast array of charitable activities.
“Everyone at Ten is extremely pleased – and flattered – that she has agreed to join our network and become an integral part of our new morning show.”
Buttrose said: “I am looking forward to working with Adam Boland and the Ten team to give Australian audiences a morning show with edge, energy and above all, enjoyment.”
Boland said: “Ita is one of the most influential voices of our time. She’s also absolute class. I consider this appointment to be a major coup.”
The show will be up against Seven’s The Morning Show, hosted by Larry Emdur and Kylie Gillies and Nine’s Mornings with Sonia Kruger and David Campbell. Ten’s previous mid-morning effort was The Circle which was axed in part because of poor ratings and partly because advertising sentiment turned against the show over comments made by presenter Yumi Stynes about soldier Ben Roberts-Smith.
Buttrose was interviewed by Mumbrella’s Tim Burrowes last year: