Buttrose signs up for new Ten morning show
Australia’s most celebrated magazine editor Ita Buttrose is to join a new mid morning panel show on Ten.
From left: McLennan, Buttrose and Boland
Buttrose, currently Australian of the year, launched Cleo magazine and edited Australian Women’s Weekly during some of its most succesful years.
The announcement is the first official confirmation that Ten is planning both a new breakfast and mid-morning lineup under director of morning television Adam Boland.
Interesting choice given the age of the stay at home mums audience at that time of day. Is Ch 10 trying to pitch to a new demographic? Most retirees don’t sit in the house in front of the box watching daytime telly.
TEN going for the grey haired audience with the Ita appointment.
Up against the hosts on 7 and 9 i’m not sure what she brings to the table in terms of relevancy and being current.
Its called credibility…..
I guess they are trying to pitch her as Australia’a Barbara Walters.
I CONGRATULATE NETWORK TEN FOR ITS APPOINTMENT OF ITA BUTTROSE TO HEAD ITS NEW LINE UP!! FAR FROM GOING FOR THE “GREY HAIRED AUDIENCE” AS SOME HAVE SAID.
ITA BRINGS WITH HER EXPERIENCE & CLASS AND SHE REFLECTS A LARGE PART OF THE AUSTRALIAN SENTIMENT WHEN IT COMES TO LOCAL AND WORLD ISSUES!!
SHE HAS PROVEN HERSELF TIME AND TIME AGAIN, TO POSSESS THE SKILLS TO REMAIN CURRENT, WHILST NEVER LOSING HER STYLE AND CLASS, A FACT WHICH MANY OTHER PRESENTERS CANNOT SAY!!
WE NEED TO REMEMBER OUR “AUSTRALIAN CHARACTER” BEING THAT OF PROUD, HARD WORKERS WHO ALWAYS GIVE THEIR BEST AND ARE CAPABALE OF BEING THE BEST IN THE WORLD.. WHO SAYS THIS MORE THAN OUR CURRENT AUSTRALIAN OF THE YEAR, ITA!!!
AS FOR RELEVANCY… AMERICAS LADY OF PRESS “BARBARA WALTERS” IS FOR THE RECORD 83 YEARS OLD!! ITA IS A SPRING CHICKEN!!
“The Good Manners Hour with Ita”. How lovely. Should go down nicely in the Eastern Suburbs.
No need to shout James…
Thanks LW, I wasnt actually shouting! I simply had cap lock on! sorry about that!