Dr Mumbo

Buzzfeed in a pickle?

Ninemsn is having a crack at the social content market with Pickle, “a viral news site that delivers what’s trending on social media alongside offbeat and interesting, original features.”

The site is clearly aimed as a competitor to US viral content site Buzzfeed, although it seems the Australian team isn’t taking the threat too seriously if this tweet is anything to go by:


The tweet also links to this page on Buzzfeed, which is claiming no less than 74,930 views in less than 24 hours.

Screen Shot 2015-04-01 at 2.31.32 pm


Dr Mumbo can’t help but wonder if the real Pickle has managed that many views in the same timeframe.

Needless to say new entrant Pickle has a long way to go, especially as it might also want to head off the threat from one Pickle Auctions which appears to have the adwords tied up.Screen Shot 2015-04-01 at 2.24.54 pm

Is the real winner here going to be Google?


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