Dr Mumbo

Cabana Boys’ coconut loses out to the pink vibrator

The competition for the most attention grabbing PR gift of the week is getting tougher.  

Coconut Cabana BoysAfter previous winners including a didgeridoo, a bottle of Absolut vodka and cupcakes, Dr Mumbo had assumed that the coconut that arrived yesterday from new DM agency Cabana Boys would be the easy winner. It was stamped with the website address YouveBeenHit.com.au where the story of the new start up by Stuart Ghent and Nik Robinson is told.

According to Robinson, all 50 clients so far targeted with a coconut have clicked through with Guzman y Gomez, Fuji Xerox Global Services, YWCA NSW, and Ingram Micro among those the new agency has welcomed.

Vibrator red PRBut sadly, The Cabana Boys were beaten to the top PR gift of the week by Red PR, who’ve sent out vibrators to 50 journalists, along with the message “A vibrating exercise you can do in front of your nanna”. The stunt – which sadly did not include Dr Mumbo as one of the lucky targets – was actually to promote a vibrating exercise machine called the Power Plate.

Red PR boss Fleur Madden-Topley tells Dr Mumbo: “We haven’t heard back from everybody yet, but they were very well received. They were in good taste. They were the nice ones. There was a lot we were thinking of doing that was even more risque.”

Red PR vibrator 2

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