The most rock and roll press pack ever?
Dr Mumbo loves a good PR stunt.
The didgerido on the desk in today’s Mumbo Report video came attached to some PR from APN. Cup cakes and even a handwritten press release have also previously briefly caught his attention.
But a stunt by PR agency Cav Con takes the biscuit for originality. (If originality can take biscuits, that is.)
The PR agency is helping launch a new variant “rock and roll edition” of Absolut vodka. The product is funky enough as it is, with the bottle coming in a studded leather skin. It’s also been endorsed by Wolfmother, with the band featuring in an online backstage tour.
But the thing that really made the press release stand out was the special packaging for journos. The bottle arrived in its own miniaturised guitar case.
Other agencies involved in the project include TBWA, Family Business, Great Works and Jung.
Love it! Absolutely love it!
I would pay $100 for this as a gift to a music lover.
Great impact.
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As a brand, Absolut never fails to deliver. Absolutely ingenious.
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alcohol gift for a journo; absolutely
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Free booze. You can’t loose.
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Cliche… boring.
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Hear, hear, Ben. But you’ve got to do something different to attract attention if you’re in that PR sector. @prlab
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In the words of my predecessor, “it’s too expensive to send items to Melbourne.” There’s a collective pall over our section of the office that only a studded leather Vodka bottle could lift.
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