Cancer Council’s Make Smoking History campaign is ‘Worried About You’

Cancer Council WA’s Make Smoking History Program has launched a new emotive campaign, in a bid to prompt people who smoke to quit.

The announcement:

‘Worried About You’ is a narrative campaign produced by Gatecrasher Advertising that focuses on a daughter’s concern about her father becoming ill from smoking.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.