Carat wins GSMV media account for Australia and New Zealand

Zanda Wilson

June 17, 2021 9:30

General Motors Speciality Vehicles (GSMV) has appointed Carat Melbourne to handle its media account across Australia and New Zealand.

Carat won the account following a competitive pitch process, with GSMV appointing the Dentsu agency for its digital and performance media capabilities, as well as experience creating personalised customer journeys.

The appointment of Carat follows GSMV naming IPG Mediabrands’ Reprise as its creative agency last month.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Carat Carat Melbourne Chevrolet Chevrolet Corvette Chevrolet Silverado Chris Ernst Corvette General Motors Speciality Vehicles GSMV Jodie Lennon Richard Lehocz Stephanie O'Donnell