Cartology gets Googler to lead commercial division

Woolworths’ Cartology has hired Robbie Hills to run its commercial function, in the role of director – sales and client partnerships.

Hills joins the retail media business after 11 years at Google, finishing up in the role of director global clients, data and technology, where he worked alongside global advertisers to develop their existing customer journey, digital architecture and data landscapes.

Hill is returning to Australia to join Cartology

Hills has significant search and SEO experience, previously as managing director for 24/7 Real Media in Australia, and then as APAC CEO for GroupM’s search marketing teams across Asia Pacific for two years. He joined Google in 2011 as head of media technology in China, South-East Asia and India in 2011, stationed in Singapore, where he has been since.

Cartology said Hill will be instrumental in the next stage of its growth “as the business continues to pioneer retail media”. He starts in the role on 5 September and will report directly to managing director, Mike Tyquin.

Tyquin said: “As retail media evolves and grows I am delighted to have an executive of Robbie’s calibre join Cartology. He brings with him experience and the technical and commercial acumen to move our business forward, solve brand and customer challenges, and drive sales overnight and customers over time.”

Hill added: “I am incredibly excited about the opportunity to lead the Cartology Sales and Partnerships team, as well as returning home after close to 14 years away.”

“With Retail Media growing at an ever-increasing rate both in Australia and globally, I look forward to helping our clients and partners continue to find new customers and to help grow their businesses. I’m looking forward to helping drive the continued strong growth trajectory from the entire Woolworths and Cartology teams.”

Hill’s appointment follows two big news items to come out of Cartology over the last month, with an agreement to purchase Shopper for $150 million, and the business also extending its services to Big W. 

The ACCC decision on the Shopper deal is expected by the close of 2022.

Mike Tyquin spoke to Mumbrella earlier this year, alongside other retail media figureheads, to preview the rapidly growing space in the Australian market. 

Cartology told Mumbrella is currently employs over 230 staff “with an upwards trend predicted”.


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