Case study: how Bespoke let IAS talk directly to potential clients with a luxury breakfast
IAS is a business that provides brand safety technology to media owners and agencies. Essentially, its software prevents adverts appearing alongside editorial that might be deemed innapriorate. IAS turned to Mumbrella to help sign up the few remaining media owners not already using its service.
Mumbrella’s insight
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.
What we did
We held an intimate breakfast for 20 potential clients at the three-hatted restaurant Altitude, on the 36th floor of Sydney’s Shangri-La. Emceed by Mumbrella, IAS MD James Diamond hosted a panel on brand safety alongside clients from News Corp and Westpac.
Initially, IAS provided us with a list of pre-selected prospects to invite via a personalised, designed Mumbrella email. We then chased unresponsive guests via follow-up messages and calls. Afterwards, we used our database and contacts book to fill the remaining seats with relevant senior figures from Australia’s top publishers.
Mumbrella handled every aspect of the breakfast itself, including booking the venue and designing the seating placeholders. Afterwards, we turned the presentation into a written feature that appeared on the Mumbrella homepage, newsletter and was given a social boost on Facebook.
How it performed
IAS signed up new business off the back of our breakfast. The supporting article on brand safety, meanwhile, received more than 700 views on Mumbrella’s website.
Delegate reviews
Afterwards, attendees filled out an anonymous survey of their experiences of the event, rating the overall standard of the event at 8.8/10 – with more 90% stating they would return if we ran it again.
“It was an honest, robust discussion from both publishers and clients perspectives on the issues we all face daily. Things pertaining to every facet of advertising and marketing through digital media from content, to viewability, latency and the issues around file size and inventory. More 1/1’s like this are needed to help break down the walls between us all, and continue to move the industry forward.”
Want to find out more?
Vist Bespoke’s homepage at mumbrella.com.au/bespoke. If you’re interested in working with us, just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting. To see our different packages, click here.