Seven doubles morning audience with Australia vs USA Olympics basketball

Seven doubled its morning viewership yesterday morning with its broadcast of Australia’s battle with the USA’s ‘Dream Team’ in the basketball.

The program attracted an average of 652,000 viewers, more than double last week’s pre-Olympics Sunrise audience of 269,000, according to OzTAM metro ratings. This also marked a leap from Wednesday morning’s audience of 420,000.

In what would have been one of the biggest audiences for the network on a weekday morning for many years, the metro audience peaked at around 850,000 just after 9am.

sunrise ratings 11 august

The match also attracted a record-breaking 739,000 online streams, smashing the record held by the Melbourne Cup.

Seven rio Basketball

Seven’s coverage of the Australia vs USA basketball match

The Chase emerged as the most popular entertainment program of the evening with 750,000 metro viewers at 5:30pm, up on last week’s audience of 693,000.

Ten’s big entertainment drawcard The Bachelor took a slight hit at 7:30pm, dropping to 742,000 from last week’s 771,000, yet it remained the most popular program among the 16-39 and 18-49 ad demographics.

Seven’s Rio coverage continues to expand its daily audience share. Its 7pm wrap-up In Rio Today was watched by 1.066m, while the 9pm coverage grabbed 870,000.

Seven’s 6pm news program pulled in 1.270m viewers to become the most-watched program of the evening. Nine’s 6pm news failed to crack the million barrier with 970,000, but its 6:30pm bulletin inched ahead of Seven’s with 928,000 over Seven’s 897,000.

Seven also dominated daytime television, with the 9:00am Rio coverage attracting an audience of 738,000.

Seven ended the night with an audience share of 27.9%. Nine trailed behind with 14.7%, followed by Ten with 12.3%, ABC with 9.6% and SBS with 4.1%.


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