Dr Mumbo

Chaser’s Checkout claims a scalp… or should that be a belly?

Dr Mumbo congratulates The Chaser’s new program The Checkout, which is fast becoming the bane of many marketers, for scoring an early win against vitamins and supplements company Swisse.

This week the Therapeutic Goods Administration (TGA) announced it banned Swisse’s Ultiboost Appetite Suppressant on the grounds that there was “insufficient evidence” for the claims that the product was making.

Swisse was targeted by The Checkout, a joint production between the ABC, Cordell Jigsaw Zapruder & the Chaser boys’ company Giant Dwarf, in its very first episode.

Dr Mumbo hopes they’ll take up the issue again especially as the Sydney Morning Herald is today reporting that Swisse has attempted to circumvent the ban by launching “a new product” which contain the same extract of an Indian cactus ingredient, under the name Ultiboost Hunger Control.

A number of leading Australian brands have been targeted by the show which, in the last four weeks, has targeted leading companies such as Mazda, Kelloggs, Weightwatchers, Woolworths and Jetstar.


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