Cheil Australia parts ways with creative director Roy Faulkner after less than a year

Roy Faulkner

The creative director of Cheil Australia has left the agency after less than a year in the role.

Ex-M&C Saatchi, Mojo and Leo Burnett creative Roy Faulkner was brought in in April last year as Cheil’s first creative director as part of a plan to transform the Sydney office of the Korean network into a ‘truly Aussie agency”.

According to Faulkner’s LinkedIn profile, he left Cheil in December and now works for Agencyforchange, “a unique creative collective designed to provide not-for-profit organisations access to creative advertising”.

Cheil was formerly the inhouse agency of electronics giant Samsung. Though Samsung remains its largest client, Cheil has since been on a mission to win non-Samsung clients in Australia, as it has done successfully in other markets.

The agency moved offices at the start of last year, moving out of Samsung’s headquarters into a work space of its own to signal its independence. However, Cheil has yet to announce any new business wins.

Cheil Australia boss Andrew Swinton confirmed Faulkner’s departure, saying that a replacement has yet to be found.

Robin Hicks


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