Chello celebrates tenth anniversary with rebrand
Indie creative agency Chello is celebrating its tenth anniversary with a rebrand, and the launch of a new podcast, ‘The Brand Hunch’.
The rebrand, described as a visual representation of the agency’s evolution, sees a new logo, updated website and revamped office space.
It celebrates the decade milestone, while also showcasing Chello’s readiness to tackle the next ten years.
Reflecting on the past decade, co-founder and managing director Lindsay Rogers said: “Chello never set out with a business plan or even considered we’d be here ten years later.
“We just kept following our nose, investing in great people, and stopped to do some rigorous planning about the difference we want to make in this market. Being a female-founder in a male-dominated industry is the rocket fuel I need to keep pushing forward. If you can see it, you can be it.”
During the agency’s ten years, it has helped launch Chery Motor in the Australian market, rebranded My Muscle Chef to achieve record results, established strong relationships with Mirvac’s LIV, Shopify, Bridgit, and much more.
In 2019, it acquired digital agency Digilante, to strengthen its digital capabilities, and has expanded into animation, design and brand strategy.
Co-founder and ECD, Tristan Velasco, added: “It’s incredible how 10 years can feel so long and yet so short at the same time. We’re proud of our achievements and excited about what the future holds.”
Meanwhile, the podcast series, hosted by Rogers, will feature in-depth conversations with leading marketers, exploring the insights and strategies behind successful brands.
It will reflect the agency’s ten years in market, and its journey of creativity, resilience and strategic growth.
Chello’s co-founders Tristan Velasco and Lindsay Rogers
The first episode features Robin Marchant, senior marketing director at Klaviyo, and former Shopify APAC marketing director.
“Chello is more than a partner, they have always operated as a true extension of the team,” Marchant said.
“What I’ve always greatly admired is their ability to help us challenge the status quo, think differently, and ask ourselves the hard questions. They waste no time in getting to the heart of what you’re really trying to do or solve for, and in such a collaborative and experienced manner.
“They humanise every interaction by never being precious or tied to an idea and for us that’s resulted in a relationship built on trust that comes from honesty, openness and regular clear communication.”
Rogers concluded: “We’ve never been stronger. Our team is growing and we have some incredibly exciting projects ahead.
“The rebrand aims to inspire both our team and future clients, reflecting our commitment to creativity and excellence. We’re dedicated to building brands that matter, working with great people, and telling compelling stories. The next decade promises even more growth, creativity, and opportunities to make an impact.”
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Chello
decade
Lindsay Rogers
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tenth anniversary
The Brand Hunch
Tristan Velasco
Many congratulations to Lindsay and Tristan and their amazing team for their successful first 10 years in business.
To successfully combine amazing creativity, innovation, business smarts with a people centred focus gives me great joy and is testament to them as leaders and great people.
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Huge congrats to Lindsay, Tristan, and their amazing team. Top quality agency, very talented team across the board.
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