CHEP Network continues revamp with new managing director and managing partner
CHEP Network has elevated Jonny Berger to managing director in Sydney, ten months after joining the agency as managing partner from Clemenger BBDO Melbourne.
Mariana Rice also builds out the management team in Sydney, in Berger’s role of managing partner, a week after the Clemenger Group agency was rebranded from CHE Proximity.
Berger, promoted after ten months
CEO of CHEP Network, Justin Hind said: “Jonny is a world-class agency leader, who over the last 12 months has had a big impact on agency performance and culture. I couldn’t think of anyone better to stand proudly alongside of, as we continue to evolve CHEP into our next era of growth and innovation.”
On Rice, he said: “Mariana is an inspirational leader of people, her wealth of experience leading significant and diverse client portfolios will bring an incredible strength and intellect to the CHEP executive team during this exciting time of growth.”
On his own appointment, Berger added: “I am humbled, excited and only a little terrified by this amazing opportunity. Joining CHEP last year as the business took another evolution has been a hugely rewarding experience and I’m grateful for the support of Justin, Mariana, the rest of the Exec team and each and every Chepper as we take this next step forwards together.”
Rice takes Berger’s managing partner role
Rice continued: “I’m really looking forward to the next era of CHEP. I’ve seen the agency grow and evolve over the last six years, and I believe CHEP is well and truly set up to continue doing great creative work for our clients, while being the most rewarding place to work for our people.”
The agency said that both have been “high-performers” within the group, driving client satisfaction and agency growth, winning new business and leading “some of the group’s most prestigious and creative clients”.
Last week, Hind joined the Mumbrellacast to speak about the rebrand and what lies ahead for CHEP Network.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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