Chrissie Swan and Ita Buttrose star in new Priceline spot celebrating age positivity

Kalila Welch

February 23, 2023 9:56

Priceline Pharmacy is celebrating the journey of aging in its Autumn campaign, via Whippet and PHD.

The latest iteration of the pharmacy’s ‘A Festival if You’ brand platform, the campaign, titled ‘I’m Me’, stars ‘Priceline Pharmacy Ambassadors’ Chrissie Swan and Ita Buttrose, alongside other diverse Australian women.

Creative for the campaign was led by Whippet, which was appointed by the brand in August 2019, before launching its first campaign featuring Swan.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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