Christian O’Connell gets explainers on Melbourne life ahead of Gold104.3 breakfast launch

June 3, 2018 9:23

Ahead of Melbourne’s Gold104.3 launch of the Christian O’Connell breakfast show tomorrow, ARN has launched a campaign showing the British star learning about Australian life.

In the adverts, sidekick Jack Post takes O’Connell through the basics of living in Melbourne, showing how the city’s culture can look bizarre to outsiders.

The TVCs feature a series of exams where O’Connell is tutored by Post in themes highlighting the idiosyncrasies of Melbourne life, including AFL team names, colloquial nicknames and where to buy the best BBQ sausage.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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