How much change is too much in radio? ARN programming boss explains his controversial 2018 line-up decisions
When the radio ratings year kicked off, no one anticipated the changes ARN’s national content director Duncan Campbell had in store. Zoe Samios sits down with Campbell and ARN’s chief marketing officer Anthony Xydis to discuss what happened and how it fits into the wider strategy.
Contracts up for renewal and a struggling Melbourne station: that was how ARN’s national content director Duncan Campbell entered 2017.
The programming boss, who had been with the company for seven years, knew something needed to change.
Duncan Campbell, ARN’s national content director, needed to completely shake up the Melbourne offering
Much like the KIIS brand, it seems the network line-up is a disjointed mashup of what the Mix network was and what ARN want KIIS to be. Unfortunately they’ve positioned half the network younger and half the network older and it makes for an incoherent brand overall. And 96fm in Perth has copped it the worst.
It’s one thing SCA have done well with the Hit network – aligning branding and on-air sound so that it’s consistent no matter where you go.
#factcheck
It would help if the reporter did their research and got Will and Woody’s name’s right.
Hi JM,
#thankyou.
The instance where the names were the wrong way around has been amended. Apologies for the error.
Thanks,
Vivienne – Mumbrella
You also have the wrong survey results graph. That graph looks like the station result and not the breakfast show results. Both are very different.
Hi Survey,
Our graph is accurate and has the correct data for Matt & Meshel’s performance throughout the year on Kiis 101.1 in Melbourne.
The duo’s audience share throughout the year was:
Survey 1: 6.3%
Survey 2: 6.8%
Survey 3: 7.0%
Survey 4: 6.2%
Survey 5: 6.4%
Survey 6: 6.1%
Survey 7: 5.6%
Survey 8: 6.3% (released after the pair had already been axed)
This is accurately reflected in the graph.
Thanks,
Vivienne – Mumbrella
And there’s the proof……..
No-one, including the reporter, knows nor cares who Will and Woody/Woody and Will/Woofer and Waggy are.
What tripe. Consistancy is radio’s biggest friend. You should’ve known better ARN.
#yourenottheonlyonevivienne
Radio seems to be the most unforgiving industry. You can be a market leader and get axed. You can be average in one state and get promoted to a national spot the next week. It is no wonder people are shying away from radio as a career. God help all those that are in it. I fear the list of newbies will be the list of people being axed in 2 years or less.