Women’s Fitness saved from the chop with Citrus Media picking up licence

Women's FitnessRecently-closed Bauer Media title Women’s Fitness is set to continue publication under new management, with Citrus Media to publish the title under license from UK-based Dennis Publishing.

Bauer’s move to close the magazine earlier this month came as a surprise as the magazine is one of the few to have enjoyed consistent circulation growth in that time, and had a circulation of 61,152 in the last survey, a 10.9 per cent increase from the year before. However it still trails its rival Pacific Magazines’ Women’s Health which has a circulation of 75,523.

The move has seen the magazine’s editorial team of six shift across to Citrus Media, with current acting editor Samera Kameleddine becoming editor effective immediately.

Citrus Media published titles including The Official PlayStation Magazine, Game Informer, Digital Photography Australia, Digital Photography DSLR and Cyclist, the last two of which are under license in Australia from Dennis Publishing.

Director Jim Flynn said: “Women’s Fitness is an amazing brand that has truly struck a chord in Australia. It’s a fantastic magazine which appeals to a broad audience and has a strong advertising offering.

Citrus Media“Women’s Fitness is a great fit for us and we are very pleased to be working with Dennis Publishing. We have worked with them for a number of years on Cyclist and Digital SLR Photography and look forward to adding Women’s Fitness to our licensing portfolio.”

Matthew O’Malley, Citrus Media director, will be responsible for leading the brand integration of editorial and commercial opportunities for Women’s Fitness partners.

He said: “Women’s Fitness is highly respected and I am very excited about working closely with commercial partners of this market-leading brand.” O’Malley will also continue to publish the successful editions of motoring brand Evo under license with Dennis Publishing in Australia.

Dennis Publishing license director Ian Bedwell: “We are delighted to be working with Citrus to continue the publication of Women’s Fitness. The title has had a huge success since it launched and we’re confident that Citrus will continue to build on the brand’s success.”

Bauer Media confirmed the closure of Women’s Fitness earlier this month, with the November issue to the be last. The first issue under Citrus Media management will be on shelves in December.

Miranda Ward


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.