Clipsal 500: the race that rocks

Adelaide agency KWP and production company Kojo have released a new campaign to promote this year’s Clipsal 500.

Mark Warren from the South Australian Motor Board said: “We really wanted to do something different this year that would have cut through in the clutter of other more typical advertising; something that would be talked about.”

“There was a risk in moving away from the typical formula for motorsport advertising however we believe KWP and Kojo have delivered – it’s a real coup to have so many drivers and fans involved and reinforce the format that we pioneered with race n rock.”

The campaign breaks today.


  • Director – Roh Smith
  • Producer – Paula Smith
  • Production Company – KOJO
  • Post-production – KOJO
  • Sound – Best FX
  • Agency – KWP!
  • Creative Director – James Rickard
  • Writer – Corey Swaffer
  • Art Director – George Vargas
  • Producer – Di Willson


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