Coca-Cola puts 50 more names on bottles in final phase of ‘Share a Coke’ campaign

Coca-Cola has released the next 50 names to go on bottles in supermarkets and shops across Australia this month as part of the final phase of the ‘Share a Coke’ campaign.

Isaac, Niamh, Maddy, Siobhan, Robyn, Tahnee, Heidi and Wolfgang are among the 50, which were voted on by the public via Coke’s Facebook page.

A Coke spokesperson confirmed that the addition of the extra 50 names was “definitely the end” of the campaign, which kicked off in September last year.

The campaign began with 150 names, but more names were added in response to public demand after a public vote on a shortlist.

“We were blown away when we received more than sixty five thousand nominations and stories from people all over Australia in under a week,” said Lucie Austin, marketing director, Coca-Cola South Pacific. “The campaign has elicited such a positive response from consumers and we are thrilled to now announce the 50 new names that Aussies have selected to appear on Coke bottles.”

Mumbrella named Coca-Cola advertiser of the year for 2011 on the back of its ‘Share a Coke’ campaign in December. Lucie Austin was named in Mumbrella’s most respected marketers list.


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