Coles CMO Simon McDowell to feature in opening keynote at Mumbrella360

Tim Burrowes

April 17, 2013 11:25

The marketer who has changed the face of Australian supermarket advertising will be interviewed live on stage in the opening keynote of June’s Mumbrella360 conference.

Simon McDowell, chief marketing officer of Coles Group, will be interviewed by Mumbrella editor Tim Burrowes.

McDowell has been with Coles since 2009. He is responsible for marketing across the Coles Group including its supermarkets, convenience stores, liquor outlets, online shopping, financial services and loyalty offering.

Working with creative Ted Horton, McDowell has delivered some of Australia’s most talked about – and controversial – advertising, including Status Quo’s Down Down ads, the Dawn French-fronted relaunch of Flybuys, Curtis Stone fronting fresh food messaging and the recent push into new products with “new girl” Jenny.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.